Level 9 · Two-Year Programme — Build the real-world skills employers demand in business strategy, marketing operations, and brand management.
The Diploma in Business and Marketing Management is a rigorous, practical two-year programme designed to equip students with the knowledge, tools, and professional competencies required to succeed in today's fast-paced commercial landscape.
From understanding consumer behaviour to executing multi-channel digital marketing campaigns, this programme bridges the gap between classroom learning and workplace performance. You will graduate ready to contribute from day one — whether in a corporate boardroom, a creative agency, or your own startup.
Designed for ambitious learners, the programme blends strategic theory with hands-on practice, ensuring you develop a confident, career-ready mindset alongside a robust technical skill set.
Code: ASTI-EQ-DIP-DBMM-203-26
Level: Level 9 Diploma
Duration: 2 Years Full Programme
Focus Areas: Business Strategy, Marketing Operations, Brand Management
Pathway: Career Entry or Advanced Study
The curriculum is structured around eight interconnected disciplines, giving you a 360-degree view of how modern businesses operate and grow.
Fundamentals of organisational operations, management structures, and business planning.
Core concepts in marketing strategy, consumer behaviour, and market segmentation.
Promotional strategy development, brand identity, and campaign planning techniques.
Social media communications, digital channels, content marketing, and online analytics.
Sales coordination techniques, pipeline management, and customer relationship practices.
Professional writing, workplace communication, and stakeholder engagement strategies.
Innovation frameworks, new venture planning, and business development principles.
Research methodologies, strategic planning fundamentals, and data-driven decision-making.
Beyond academic knowledge, this diploma is designed to develop the practical, transferable skills that employers across every industry are actively seeking.
Learn to analyse markets, identify opportunities, and build actionable business strategies that deliver measurable results.
Craft compelling brand messages and promotional campaigns that engage target audiences and drive customer loyalty.
Navigate social media platforms, digital advertising tools, and content management systems with professional confidence.
Build and maintain productive relationships with clients and stakeholders using proven sales and service frameworks.
The two-year structure is intentionally paced to build expertise progressively. Year One establishes your foundational knowledge in business operations, marketing principles, consumer behaviour, and professional communication. Year Two advances into specialised areas including brand strategy, digital marketing execution, sales leadership, and entrepreneurial thinking — culminating in a capstone that integrates learning across all disciplines.
Graduates of this diploma programme are prepared for a wide range of entry-level to mid-level roles across commercial, creative, and operational environments. Here are six career paths you could pursue upon completion:
Assist marketing managers and business teams in executing campaigns, coordinating operations, and reporting on performance metrics.
Organise and manage promotional activities, support sales teams, and help develop strategies to grow revenue and market share.
Support brand identity projects and digital campaigns across social media, email, and web platforms for organisations of all sizes.
Manage client communications, support CRM systems, and contribute to customer retention and satisfaction initiatives.
Identify new business opportunities, assist in proposal writing, and contribute to partnerships and growth strategies.
Coordinate the day-to-day logistics of marketing departments, including scheduling, budgeting, vendor management, and reporting.
The versatility of this programme is one of its greatest strengths. The skills you develop are in demand across a remarkably broad range of sectors — giving you the flexibility to build a career that matches your interests and ambitions.
Apply your skills in large enterprises, SMEs, and multinational companies operating across every commercial sector.
Join agencies, in-house marketing teams, and media companies creating campaigns that shape how brands connect with audiences.
Drive customer experience, merchandising strategies, and promotional planning in retail environments both in-store and online.
Support marketing and operations for hotels, travel brands, event companies, and destination management organisations.
Launch your own venture or join a fast-growing startup, applying marketing and business strategy skills in a dynamic, agile environment.
This programme is not just a career entry point — it is also a recognised academic foundation for learners who wish to pursue higher-level study.
The rigorous Level 9 curriculum prepares you for degree-level programmes in highly sought-after disciplines, giving you both the knowledge and the credentials to move forward with confidence.
Advance into specialised undergraduate or postgraduate marketing degrees focused on strategy, analytics, and brand leadership.
Progress into business administration programmes that open doors to senior management and executive career tracks.
Specialise further in digital media, content strategy, and communications for a career in the growing digital economy.
Pursue advanced study in new venture creation, startup ecosystems, and innovation management at leading institutions.
Students who complete the Diploma in Business and Marketing Management graduate with far more than a qualification. They leave with a professional identity, a practical skill set, and a network of industry-relevant experiences that set them apart in competitive job markets.
A nationally recognised credential that signals competence and readiness to employers and academic institutions alike.
Every module is designed with workplace relevance in mind, so your learning is immediately applicable from day one of employment.
Skills that transfer seamlessly across five major industry sectors — giving you the freedom to build the career you want.
A strong academic foundation that supports progression to degree-level and postgraduate programmes in business and marketing.
The Diploma in Business and Marketing Management is open to motivated learners who are ready to invest in their professional future. Whether you are a recent secondary school graduate, a working professional looking to pivot, or someone returning to education — this programme was built for you.
To learn more about entry requirements, class schedules, fees, and enrolment deadlines, reach out to the ASTI admissions team directly. Our advisors are available to walk you through every step of the application process and help you find the right path forward.
868-610-7500
868-772-2135
868-727-8562
46 Boundary Road, San Juan, Trinidad
Diploma in Business and Marketing Management